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And with all the money you’re saving, I’m seeing some fancy lattes in your future.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

And yes, they got the Katseye girls modeling this new release (that's rising pop sensation Lara Raj with shade DJ Plum above!), so you know this lippie has some serious "it girl" energy.

Promising review: "I have tried countless lip tints and have only half liked a few. This product is an absolute game-changer for me. My search for the perfect lip tint ended here. Texture is perfect, not too sticky or too slick. Very, very hydrating as my lips can get quite dry, and the color payoff???? Unbelievable." —Colleen H.

Price: $16.10 (originally $23; available in nine shades) — and shop all the Laneige deals here

Have you ever bought one of these loose out at the store or even at the airport? My gosh this is a great deal in comparison! —Elizabeth

Note: Many reviewers suggest sizing up if you prefer a looser fit, since these don't have much stretch. 

Promising review: "These are adorable! They fit perfectly with just an inch of wiggle room at the top, so I would imagine will fit even better after they’re washed. I feel like such a hoochie mama in these! Haha, they’re short but cover just enough for the bum to not hang out. Great quality, worth the price. Get 'em, girl!!!" —Landon Salcido

Price: $28.49+ (typically $54.99, and often $75 at Levi's; available in sizes 23–34, plus sizes 16–24, and 24 styles — discount varies depending on the size/style) 

Check out the rest of the Levi's deals. 

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $9.50+ (originally $25; available in 40 shades and a mini size)

Promising review: "This hair oil is a total game-changer! My hair feels softer, shinier, and healthier after just a few uses. It smells amazing and doesn’t feel greasy at all. I’ve tried so many oils, but this one is by far the best I’ve ever had. My ends look nourished and frizz is way more manageable. Highly recommend it for anyone looking to give their hair some real love!" —Lisset perrier

Promiisng review: "I use the olaplex 7 oil and I simply love it!!! I use it on my ends every night and wear my hair in a long 4c hair in a shoulder-length bob. My ends stay moisturized in winter weather, and my hair is continuously shiny. I give this product a gold star ⭐️" —carolynneb

Price: $21 (originally $30) — and shop all the Olaplex deals here

Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre

"These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah

Price: $14.24 (typically $29.99+; available in women's sizes XS–XXL, three inseam lengths, and 23 colors) — and shop all the Sunzel deals here

Promising review: "This body spray smells so good and sweet, perfect for summer. It lasts longer if you layer it on top of lotion. I love how it is travel sized, and the wooden cap adds a nice touch, so it doesn't feel cheap and plasticy especially after spending $26 on it. Which to me, is worth it because it is a nice addition to my summer collection. it doesn't have that alcohol scent some sprays have which is nice." —anonymous

Price: $14.04 make sure to clip the coupon for this price (originally $26) — and shop all Sol De Janeiro

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Price: $13.29 (originally $18.99) — and shop all Mise En Scene deals here

Promising review: "Love this necklace! It’s dainty and good quality. I have started wearing it every day. I got an M for my daughter’s name. The price was very affordable for something simple but elegant." —Amanda

Price: $15 (originally $42; available in every letter)

Buzzfeed Shopping writer, Emma Lord, actually owns this "holy grail" lippy and says: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick." 

Check out this TikTok of someone using it on their lips AND cheeks!

Promising review: "You know it’s good when you *have* to buy another before you run out of your last because you just cannot live without it… I’ve been through at least five tubes. Gorgeous shade for my olive skin, builds nicely, and let me tell you, other than my signature red lip, I’ve never gotten more compliments on a lip color than this in my life, although subtle, people just love it. Someone even asked me if I had lip filler done cause they thought my lips looked so enhanced 😂 it’s silky smooth and good all year round." ———

Price: $17.50 (originally $25; also available in Pink Honey and Nude Honey in the same listing for the same discount) — and shop all the Clinique deals here

Check out a TikTok of the Ouidad gel in action.

Promising review: "This defines my curls and keeps them HYDRATED and Shiny for DAYS during the hot summer! Five-day hair never looked this good! This is the ONLY product I have tried in the last eight years since I've worn my hair curly that I don't worry about my hair in the humidity and heat. After days in the heat this week, 95+ degrees, on the beach with the wind, my curls usually would become HUGE and full of frizz because of the humidity! This product, I am on day five! Still have defined curls! Usually, I get two to three days at best! This feels like a mix between a Gel and a Serum, has a GREAT SLIP, a little goes a long way, and my thick curls hold definition for days and feel super hydrated." —Jessica

Price: $12.98 (originally $26) — and shop all Ouidad deals here

Promising review: "Magic in a bottle. I didn’t really expect much from this — had it on my beauty list for over six months. Finally decided to give it a try when nothing else was working for my fine lines and acne. Holy crap! It WORKS! It boosted the effects of my other skin care items (retinol and AHA/BHA/PHA toner) and really really helped my skin. I’m 39 and I try to take good care of my skin. This helped so much! My fine lines are almost gone and my acne has never been better! My skin glows! It glows! I can honestly say this is a game changer! I’m shook!" —MyssLynx

Price: $12.99 (typically $25; this is a Prime-exclusive deal, non-Prime members can get it for $18.50) — and shop all Cosrx deals here

Promising review: "I love that this product is an all-in-one! It saves me so much space when I travel, and the products are high-quality, too. The lightest brow pencil is still a little dark for blondes like me, but the other shades complement me perfectly. I like the lip liner the best; it easily elevates a simple lip look!" —Sam 

Price: $11.98 (originally $20; available in three shades) — and shop all Alleyoop deals here

Promising review: "Cute as heck. My little brother likes it. Very soft and squishy, but holds shape well. Seems larger than I expected for the price and very well constructed. Good value for the money." —SiejeCraft

It contains 133 pieces and is made for ages 9 and up. The larger daisy measures over 7.5 inches and the smaller daisy measures over 6.5 inches.

Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I have already. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die so you can enjoy these all year long. The colors are bright, cheery and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop

Price: $9.99 (typically $14.99) — and shop all the Lego deals here

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.99 (typically $12; available in four colors) — and shop all the Kitsch deals here

Promising review: "I love this little guy. I found him on a BuzzFeed list and had to have it as soon as I saw it! I’ve minced as many as five cloves in it in seconds. It’s a little tricky getting all of the garlic out once minced (I use a silicone basting brush to get most of it, but I always use more than the recipe calls for anyway, so it’s not a deal breaker). Cleanup is a breeze because he goes right in the dishwasher!" —Barbie

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." —Tia C

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Price: $15 (originally $25; non-Prime members can get it for $20) — and shop all the Laneige deals here

Promising review: "I never leave reviews but I had to praise this product. This is seriously a holy grail staple to your makeup. I've tried dozens of primers, and none have even come close to this. It doesn't matter if you're using oil-based or silicone-based makeup. It will all blend and sit seamlessly. I have dry skin and oily skin, so finding something that suits both needs is hard. It doesn't get patchy either, which is something I struggle with. But THIS primer is absolutely perfect. 10/10. Would give 100 stars if I could!!" —Placeholder

Price: $10.99 (originally $17; this is a Prime-exclusive deal, non-prime members can get it for $14.99) — and shop all Touch in Sol deals here

Promising review: "So cute and they work great! The light is the perfect brightness to see, but not too bright that it’s annoying in the middle of the night. Changing the colors is easy, and I like how it goes off when there’s enough light in the room." —Jas

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19) — and shop all the Biodance deals here

Promising review: "Love these for so many reasons. Lightweight, elastic waistband for a comfortable fit, and don’t forget about the pockets. They are TTS (wearing M) and can be worn as a casual outfit or as sleepwear. Highly recommend and so many colors to choose from!" —Karyn's Kloset

Price: $7.89+ (typically $12.99+; available in women's sizes XS–XXL and 22 colors; not all colors/sizes are on sale)

Patchology is a small business that specializes in beauty products like patches, masks, and skincare.

Promising review: "This is my FAVORITE brand! It hydrates my skin and reduces puffiness, and I don’t fear breakouts or reactions like I do with other brands. The birthday packaging is so cute, and I loved the smell. I want 100 more of these!" —Kaylie Endres

Promising review: "I like that these don't slide off. I wish I could just leave them on all the time. They are really moisturizing and cooling. I notice when taking them off, my undereye is immediately brighter." —Amazon Customer

Price: $14 (originally $20) — and shop all Beauty of Joseon deals here

Promising review: "As a freckled person, I like using these kinds of pens to emphasize certain freckles I already have or turn a pimple into a mole by placing a few dots on the spots I want without blending them out. I bought shade 01 and I really like it so far! The pen itself and the nib look and function the same as the Beaubble x Ruddy Berry freckle pen, at a much more accessible price. The main difference between them is the colors: Peripera’s is a warm reddish brown and Beaubble’s is a yellow leaning neutral brown - but in practice, this doesn’t make much of a difference to me. The freckles stay on well as long as you’ve let them dry down properly (I powder them lightly just in case)." —Maylady

Price: $9.90 (originally $13.99, available in two shades) —and shop all Peripera deals here

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Price: $9.90+ (typically $14.90+, available in three sizes) — and shop all Mixsoon deals here

The keychain will come empty *but* it is intended for you to fill it up with product from the included jelly pot.

Promising review: "So so adorable! It came packaged so well and came with the keychain! I bought two of these and got the color Squeezed and Rosy Glaze. I also bought a little silicone stick so I don't dirty my hands while putting this on!" —rosiemify

Price: $8.99 (typically $12.99, available in 12 shades)

Promising review: "This is my fifth day of using these masks daily, and I’m already in love! Can’t wait to repurchase. I use it for 30 minutes after a bath, and before I use a toner and the Mixsoon bean serum! The combination of everything really helps! I’ve also been exfoliating every other day! I don’t know what the magic is, but I’m impressed with the improvement, and I think the price for the daily supply of masks is awesome! I’m in LOVE." —Ana Pilar Brito Garcia

Price: $15.75 (typically $21, available in five other versions) 

Craftmix is a small business that specializes in instant drink mixers.

Promising review: "I am new to mixing cocktails, having never mixed them at home. This made the process easy. The end result was great. I bought a package of 12. I have shared the packets with friends and family so they could also try. I will be a returning customer." —Lee

Price: $11.99 (typically $14.99; available in thirteen other flavors and a variety pack).

Check out a TikTok of the dry shampoo in action. 

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Price: $6.99+ (typically $9.99; available in two sizes) 

Promising review: "Bought this by accident because I thought these were baby flash cards. Saw these were actually a card game and tried it with my husband and fell in love with this game. It's fun and competitive :D" —ChocorateChippu

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Here's what my colleague Heather Braga has to say:

"I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice 'Instant Awake' on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me."

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Price: $4.80 (originally $6; available in two shades) — check out more Catrice deals here. 

Promising review: "This wallet is impressively slim and lightweight while still holding the essential cards securely. The stretchy material makes inserting and removing cards smooth, and even with several cards inside, it never feels bulky. The middle pocket is ideal for your most-used card and offers quick access. It fits comfortably in any pocket, making it perfect for quick errands, travel, or minimalist everyday carry. The stitching is solid, and the simple, clean design feels durable and stylish. Highly recommended for anyone looking to downsize their wallet without sacrificing functionality." —Richard MO

Price: $10.63+ (originally $16; available in 11 styles)

This set includes: 28 strips, one prep pad, one nail file, and one wooden stick. To apply the strips, just use your palm to warm them up. Once the strips are warmed, they can be easily pulled for the perfect fit on your nails. 

Note: If you live somewhere that doesn't get sun often, you can still use a UV lamp. You only need to pop your nails in for about 5 seconds!

Here is what my colleague Bek O'Connell has to say:

"I'm a big Heyhae fan! I struggle with stick-on nails because they always look too big and clunky (think: child with olives on their fingertips). I'm unwilling to file down my nail beds to get them to sit right, so I usually opt for traditional gel manicures, even though they're expensive. These strips are a fantastic replacement: They're affordable, easy to apply, and actually look like a real manicure. It's too cold to go outside without gloves right now, so I cured these with a UV lamp, and they came out great! If you have experience with stickers, you can master these — I believe in you!"

Promising review: "I’ve been using other brand semi-cured strips and decided to give these a try not expecting much. I’m so glad I was wrong! They are thin, pliable and the sizes actually fit ALL my nails! Usually they’re too wide or two narrow. Application was a breeze and the adhesive feels so secure once it’s on your nails. So far they’ve held up to moderate wear and tear at the barn. I will only be buying these from now on!" —Nicole

Price: $7.99 (originally $9.99, available in 12 styles) 

After use, simply discard used leaves, rinse Nessie, or toss her in the dishwasher for an easy clean.

Promising review: "I bought this for the cuteness factor, of course. But it actually works great as far as functionality as well. Just check that the surfaces line up and aren’t twisted when you close it. As a bonus, not only is it dishwasher-safe, but it even lies nice and flat in the dishwasher, so the inside surfaces can be properly cleaned!" —Amazon Customer

Price: $9.95+ (originally $14.95; available in three colors and seven other whimsical styles) — and shop all Ototo deals here

Promising review: "The brown shade offers a softer, more natural look compared to traditional black mascaras, which is perfect for my everyday makeup routine. The formula is water-resistant and holds up well throughout the day without smudging or flaking. It's also free from parabens, sulfates, phthalates, TEA, and DEA, making it suitable for sensitive eyes. The mascara applies smoothly and can be layered for added volume without clumping. I appreciate that it's easy to remove at the end of the day with a gentle makeup remover. While it may not provide the dramatic length and volume that some other mascaras offer, it's a great option for those seeking a more natural enhancement."  —The Dowreys

Price: $16 (typically $20; also available in black)

Promising review: "I am so beyond in love with this blanket, it’s warm but yet so breathable and keeps you cool… I am approaching my third trimester due in August I am so freaking hot and this blanket works so good and it fits both my husband and I, I love how the material feels it’s just great!" —Cindy

Price: $13.09+ (typically $19.99+; available in seven colors and four sizes)

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.