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And at these prices, a lot of wishes just might come true.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

Plus, did you know that Amazon has a fun little section called "Most Wished For," where you can see which products your fellow Amazon shoppers are currently adding to their wish lists? It's FILLED with deals right now!

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "This is a total luxury, but it sounds amazing! They are very sturdy and so easy to connect. They really cancel noise, you can have someone in front of you speaking, and you won't be able to listen, so it is very helpful when you need to focus or just want to zone out, but you can turn off the noise canceling with a button in the headphones if you need. They are heavier than other brands I've had, but not so much as to be uncomfortable. The battery lasts a LOT, and they charge pretty quickly." —Suyapa Sierra

Price: $399.99+ (originally $549.99; available in three colors and with or without AppleCare+) — and shop the Apple deals here

Check out a TikTok of the mini-fied Bissell Little Green carpet cleaner.

Promising review: "I love this product. It is very easy to use, somewhat lightweight, and the cleaning power is amazing. I used it to clean upholstered dining room chairs and I couldn't believe how much dirt it sucked up. Clean up was easy afterwards as well. Highly recommend" —Mary jo

Price: $79.99 (typically $99) — and shop all Bissell deals here

Promising review: "Staple favorite for kids and parents. Great size for lunch snacks. All fresh and tasted great." —Mia bow 123

Price: $14.86 (originally $22.43; this is a Prime-exclusive deal; non-Prime members can get it for $15.65), and see more Frito-Lay deals here

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19; available in four formulas) — and see more Biodance deals here.

Promising review: "WHERE has this been all my life?! I have AT LEAST 15 misters of Swiss Alp water, rose, aloe, serum, and toner mists, BUT this is unlike ANY of them! This is not watery and does look like a pretty solid gel in the bottle, but sprays on quite fine, then provides a skin barrier, and you do glow for a few hours. You look hydrated, and I thought I would be able to 'feel' it on like a mask, but even when you touch it, it does not have a film, nor does it flake or roll off. Think of it as a setting spray with a sheen to it — not totally noticeable and fake looking though — GLOW all day." —LeeLoo

Price: $13.99 (originally $19; available in two formulas)

Promising review: "I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. They are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen

Promising review: "These had great reviews but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft, but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey

Price: $39.87 for the queen size (typically $59.99 — and shop all the Beckham Hotel collection deals and discounts here

Natalie Brown: This is the formula we used when our toddler was a baby; if you're formula-feeding and use this formula, you know this is a great price. 

Promising review: "I have this through subscription, it's so convenient! Not only do I not have to wait for someone to unlock these from a case, but by the time I’m running low on formula, a new batch automatically comes. I wish I had known about the price difference when I started giving formula 8 months ago. I would’ve started my subscription earlier." —Destno

Price: $131.41 for three cans (list price $175.22; this is a Prime-exclusive deal, non-Prime members can get it for $170.84) — shop all the Similac formula deals 

Promising review: "These Huggies Natural Sensitive wipes are perfect for sensitive skin. They’re soft, gentle, and don’t cause irritation or dryness. I love that they clean really well without a strong fragrance, and they’re durable enough not to tear easily. Definitely one of the best baby wipes I’ve used!" —V

Price: $18.23 (typically $22.95) and shop all the Huggies deals here

Promising review: "I'm obsessed with this product. I have dry skin, and this helps plump everything. I use it as the last step in my daytime routine, and it feels like it locks all my serums and toners in. At night, I put a thicker moisturizer on top, and it helps hydrate my skin while I sleep. The texture is so unusual and I love using the spatula to frost my face with it. I also love the fragrance, and it doesn't irritate my sensitive skin." —Kindle Customer

Price: $9.90 (Collagen formula originally $14.90; Hyaluronic Acid formula orginally $16.90), and see more Medicube deals here

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (typically $18.90; also available in four other formulas), and see more Medicube deals here

Promising reviews: "I can't say enough good things about these sheets. I was waking up at night HOT all the time, and thinking it was a physical thing for me personally. I was reading online and stumbled on these and thought, 'Hmmm...wonder if my uber-expensive sheets are actually making me hot at night??' I ordered these, and I'm sleeping like a baby now. No more night sweats. Ordering some for my son as well. Game changer! High quality and exceptional price." —J. Marshall

"I read from other reviews these sheets were soft, so I wasn't too surprised when I received them, and man, are they soft and so comfortable. We have Egyptian cotton sheets that were expensive, and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold, and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman

Price: $28.97 (for the queen size; typically $36.97; available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 40 colors and patterns) — and shop all the Mellanni deals here

Promising review: "This comforter is the perfect weight! Not too thick, not too thin and super soft. It looks and feels so cozy, it makes it hard to get out of bed! The oversized king drapes almost to the floor (my king mattress sits on a high base). No more fighting for a blanket with my partner! We both can burrito ourselves comfortably and even the cats get a corner without rolling off. It fluffed out easily from the packaging. And the color was true to the picture. Any wrinkles smooth out after a few light tugs." —Fifus 

Price: $31.34 (originally $54.99; available in sizes twin–super king and 13 colors) — and shop all Bedsure deals here

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $15.96 (originally $24; available in seven flavors, including Peach, Berry, Grapefruit, Vanilla, Watermelon Pop, and Gummy Bear) — and check out more Laneige Prime Day deals on Amazon!

Promising review for the Lip Glowy Balm: "Yes, it's a pricy lip gloss. I splurged on one of these and a lip mask, just to see what all the hype is about and...it's valid. Very valid. Ridiculously valid. This lip gloss goes on thick like a luxe gloss, but smooth like an oil. Lots of slip on the lip and absolutely zero stickiness. It also lasts for hours where most lip gloss is gone with one sip of water. It is, seriously, the best lip gloss that I've ever used." —DarlingBlueEyes

Price: $11.40+ (originally $19; available in ten on-sale scents), and see all Laneige deals here.

Here's what BuzzFeed Shopping editor Melanie Aman has to say: After working from home for the last three years, I've realized how much I value the air quality in my apartment. I live in an older building (think turn-of-the-century old), and there are lots of little holes and crevices where dirt, dust, and allergens can creep in. Coupled with the terrible air quality we've experienced in NYC because of wildfires in Canada a few months ago, the air in my home often triggers a sore throat, congestion, and sneezing fits in the morning. I have two air purifiers already, but I realized that buying replacement filters is ANNOYING and surprisingly expensive. The fact that this Shark air purifier can clean the air and doesn't need a filter replacement for five years is just *chef's kiss*. I keep this in the small office off the kitchen to help filter out odors from cooking, and it does a fantastic job. It also comes with a scented cartridge designed to keep your home smelling fresh. (Unfortunately, the scent gives me a headache, so I don't often have it running, but it does smell lovely!)

Price: $139+ (originally $179.99+; available in eight colors/styles) – and shop all the Shark deals here

Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; this is a Prime-exclusive deal; non-Prime members can get it for $30; available in 48 shades)

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black and two sizes).

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at a new lowest price.

Here are our picks for the best home Prime Day deals!

Promising review: "So far excellent, my skin looks better even after one week of use, every other night. No irritation at all. Looking forward to the results after a couple of months!" —SJ

Price: $15.99 (originally $19.99), and check out more Meditherapy deals here.

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Price: $16.09 (originally $22.99) and see more Mise En Scene deals here

Promising review: "Who need Dyson? What a great deal! Usually, I do not get excited about vacuum cleaners. However, for this one I make an exception. Very high quality. Very low price. From tip to bottom, this is fine piece of engineering and aesthetically pleasing design. The vacuum reeks of quality throughout. It cleans extremely well while keeping the noise down. For a vacuum cleaner, it is pretty darn quiet in my opinion. The suction is powerful and it picks up everything thrown in its path with satisfaction. Because of the powerful suction, I especially like the feature that control the suction. It is placed very conveniently so that it can quickly be adjusted for different situations. On this vacuum cleaner, this feature is needed because it is so powerful." —Frank Chi

Price: $134.99+ (originally $199.99; available in three colors) — and shop all the Shark deals at Amazon here

It's especially recommended for rough/uneven spots on elbows, knees, and the underarm area, as retinol can help bring new skin to the surface.

Promising review: "I’ve been using this product for a month and I’ve gotten so many compliments on my skin! I have highly sensitive skin that does not tolerate products with fragrance. And my skin loves it! The trick is to start slow with the product. And follow the instructions on the inside of the box. You don’t need product all over your face like the influencers show. You need very small amounts! Also, I follow it up with moisturizer and only use it at night. I’m only using it two to three days a week and then cycling with vitamin C products on the days I don’t use it. It’s helped with the fine lines on my forehead, acne on my cheeks, chin, jaw, and nose, and hyperpigmentation, and overall the dullness and texture of my skin." —Kiki M. 

Price: $14.99 (originally $19.99; this is a Prime-exclusive deal; non-Prime members can get it for $19.04), and see more Celimax deals here

Promising review: "When I first got this air fryer, my husband told me that I had wasted my money. He doesn't say that any longer. The air fryer is a wonderful addition to our kitchen. I make things that I had never made before, and I have adapted many recipes so that I can cook them in it. It really comes in handy on hot days. I am very happy that I bought it, and so is my husband." —Just Terri

Price: $69.99 (originally $149.99) — and shop all the Instant Pot deals here

Promising reviews: "This product is a WOW!! You only use it every three to four shampoos and it makes a remarkable difference in the look of your hair after use. My hair is noticeably smoother and controlled. My only wish is that it had a fragrance. It doesn't smell badly, it just doesn't smell nice and I love hair fragrance. Otherwise, it is a 'must have' for blow drying and other heat styling." —M-J

"When I first saw the advertisement for this product, I thought it was too good to be true, so I purchased it to see if it truly worked, and it absolutely did... I have 4c hair and everything I have ever used never worked — my hair would get frizzy or even go back to curly as soon as I stepped outside. I had no frizz, no static, and my hair was SO SOFT and it lasted a week and a half. I LOVE this product." —Chy Marie

Price: $19.60 (originally $30). It's also available in an extra-strength version and a version for curly hair — both of which are 30% off! And check out more ColorWow deals here.

Promising review: "I love this lip stain! It is the perfect shade for that 'your lips but better' look. It can last all day long, through my whole work day and school day. I put it on as my first step in my makeup routine, and I let it dry while I do my lashes. It's the perfect amount of time for it to dry....worth it in my opinion, and I did in fact repurchase!!" —Kiana Gilkes

Price: $15.40 (originally $22; available in 29 shades and an activation kit)

Promising review: "Easy to install, great quality, cute design, my daughter loves it, and it is the perfect size. The latch is great; her other car seat dug into her neck, and this one doesn’t at all. It is perfect for safety and comfort. All around super happy over this car seat 💯 recommend for anyone needing a new car seat." —Michael Cross

Price: $167.99+ (originally $239.99; sale price only available in the 2.0 versions; available in two on-sale colors) — and shop all the Graco deals here

Just mix one stick with 16.9 ounces of water.

Promising review: "Love Dunkin but have never tried their refreshers. These are now one of my top favorite drink enhancers. These packets are super affordable! They are also extremely tasty and don’t leave the aftertaste some water enhancers or powders do. They come in a variety of flavors, and all are equally yummy! It’s also 'refreshing' that these don’t cost an arm and a leg. I plan to order more today. I love that these will help you meet your daily water intake goals easily!" —Mississippi Mama!

Price: $6.49 for a 40-count variety pack (originally $12.98)

Here's what BuzzFeed Shopping Deputy Editorial Director Maitland Quietmeyer has to say: I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $124.99 (originally $159.99) — and shop all the Kindle deals here

Promising review: "We purchased this for our toddler, and it has quickly become one of their favorite things to play with! The design is both fun and functional — it’s sturdy, safe, and easy for little ones to maneuver on their own. I really appreciate how it encourages independent play and helps build balance and coordination. The smile on our child’s face every time they hop on is priceless. Highly recommend this to any parent looking for a fun, well-made riding toy that will keep their little one moving and entertained!" —Debi Epstein

Price: $28.47+ (originally $45.99+; available in eight colors) — and see other Sereed balance bike deals here.

Promising review: "I purchased this to make ice cream for my child who can't have dairy. A pint of dairy free ice cream around where I live generally cost about $5. I can make a full 24 oz container of ice cream for less than that. It also widens the variety of ice cream/frozen treats available to him. I can also make a higher protein version for his brother. I recommend this product to anyone who has any dietary restrictions/ special dietary needs that enjoys ice cream/frozen treats. The ONE thing I dislike about it is that it sounds like a jet engine taking off as it runs. It's loud. Nothing I can't deal with but it's not convenient to use if anyone is asleep." —JessicaSB

Price: $169.99 (originally $219.99; non-Prime members can get it for $189.96) — and shop all the Ninja deals here

Promising review: "BIIIIGGG upgrade from my series 5 LOL. The watch interface picture is clear and noticeably bigger than the 38mm. The screen and watch itself look and feel just like any other Apple Watch- if you want to have a more “sleek” look, I’d definitely recommend buying other watch bands to complement this vibe. Many of the new features are easy to use. Battery life is the biggest improvement for me- I can wear my watch to sleep to get sleep scores and don’t typically have to charge it for at least 2 days (depending on how active I am/ how much I use my watch). Would recommend this watch as an upgrade from a previous series that may not have many of the same features, or for someone looking to get an Apple Watch for their ecosystem. I use my watch daily and find it a valuable addition to get and track health-related things. I got mine on sale for $299 and feel it was a good deal for a regular GPS and small sized watch." —emma

Price: $279 (originally $399; available in four colors; the 46mm case is 28% off, down to $309) — and shop the Apple deals here

Buzzfeed Shopping writer, Emma Lord, actually owns this "holy grail" lippy and says: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick." 

Check out this TikTok of someone using it on their lips AND cheeks!

Promising review: "You know it’s good when you *have* to buy another before you run out of your last because you just cannot live without it… I’ve been through at least five tubes. Gorgeous shade for my olive skin, builds nicely, and let me tell you, other than my signature red lip, I’ve never gotten more compliments on a lip color than this in my life, although subtle, people just love it. Someone even asked me if I had lip filler done cause they thought my lips looked so enhanced 😂 it’s silky smooth and good all year round." ———

Price: $17.50 (originally $25; also available in Pink Honey and Nude Honey in the same listing for the same discount) — and shop all the Clinique deals here

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.