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As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

If you heard some distant yelps this week, it's all the thumbs tripping over themselves to add this to their cart!

You can truly see it working in real time, and it is OOOHHH so satisfying to behold in reviewer videos.

Not to mention, tons of reviewers mention how easy and beginner-friendly it is, so you don't need a TikTok degree in makeup tutorials to get the amazing effect! 

Promising review: "If you have an oily T-zone with acne-prone skin and are just sensitive to anything, it might be worth trying it. I’ve been using this for a couple of weeks now, and it has helped my oily t-zone. I can spend the whole day with makeup on, and my T-zone is barely oily by the afternoon, and I don’t reapply. With the other powders, I would have to reapply or use a napkin to absorb the oil by the afternoon. It's also pretty light, there’s no odor, and it's gentle enough even on my natural eye creases. I thought the powder would be too light on my light-medium to medium complexion (depending on the season), but no issues so far, and my face hasn’t broken out either." —L

Promising review: "I’m 52 with mature skin, so powders can be tricky for me. I’ve used Hince powders for years and really like them, but I decided to try this Laneige Neo Blurring Powder — and I’m genuinely impressed. It gives a beautiful, soft-focus finish that smooths the skin without looking dry, heavy, or cakey. What I love most is that it does not crease or settle into wrinkles, even after wearing it for hours. My skin still looks natural and smooth, not flat or overly matte.  I also appreciate how versatile it is. I can wear it alone on bare skin for a polished, blurred look, or apply it over makeup without disturbing what’s underneath. No patchiness, no lifting, no weird texture issues. The compact is sleek and travel-friendly, and the powder itself feels finely milled and lightweight. It’s one of those products that just quietly works—and those are often the best ones." —TheFaceLadyG

Promising reviews: "To preface, my skin type is oily. Throughout the day, my forehead, cheek, and chin all become very oily, and I've been trying to find a powder to mitigate that. I've gone through packs and packs of blotting sheets and just had enough. I saw a few influencers promote this and bought it on a whim, but I'm SO GLAD I did. I've tried other powders before, and they've all washed me out (made my skin so much whiter) and had horrible flashbacks. This powder is my new HOLY GRAIL. The powder is so fine, and when I dab it on my skin, it legit just smooths it out. It looks like I put a filter on — my pores are gone. But the best part? My skin DID NOT GET OILY even after just ONE APPLICATION in the morning. I worked a 10-hour shift running around, and when I got home at night, I patted my face, and it was still dry! I will be reordering the refill whenever I run out — this is my new favorite product." —Jade Tai

"I am a male in my mid-20s that struggles with oily skin and blemishes, so I have been looking for a product that would help make my skin look natural, healthy, and less oily. I honestly found my holy grail, and I never looked back. This is my second time buying the product because it felt like I had the blur filter from TikTok, but in real life. My skin is also prone to breakouts, and I noticed that the product feels breathable and has never caused any skin concerns. I would just avoid all the surrounding noise and get this product!" —Brian Ng

"Holy grail for oily skin. I ordered this on a whim, but didn’t have high hopes. I have naturally oily skin, and nothing seems to keep it in check. Applied this in the morning, and had a dewy matte look all day. Kept my skin from getting oily, but never looked dried out. Little seems to go a long way, and I want to buy more before it sells out or disappears, so I’ll never be without." —Shay Kastanis

There aren't many makeup products that can put that on their resume!! 

Behold the glory of all the Laneige Prime Day Deals here!!

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And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.