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23 Newer TikTok Products That Have Already Gone Viral — Because They *Actually* Work
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. A new trendy TikTok product has entered the villa. It should go without saying that there's nothing wrong with wrinkles and that trying to make them less visible is a personal choice! Check out a TikTok of the calcium multi-balm in action. Promising review: "Wrinkles, be gone! This magical stick is like a time machine for my face. Five days in, and I'm practically Benjamin Button-ing my way through life. It glides on smoother than a buttered-up dance floor, leaving my skin so hydrated that even the Sahara would be jealous. No rubbing required — just swipe and strut. One stick lasts longer than my last relationship, and trust me, that's saying something. Who needs Photoshop when you've got this miracle worker?" —Susan d. For best results, apply to damp hair and then blow dry. Many reviewers say a little goes a long way! Check out a TikTok of the hair serum in action. Promising review: "I have gray hair that’s dyed, dry, and thin like frizzy wire. I’ve used every luxury product out there and do annual keratin treatments because of these issues. I ran out of my usual and came across this serum while doing an Amazon search. I took a chance and LET ME TELL YOU...BUY IT! It doesn’t straighten my hair — waves are still there, but it totally gets rid of the frizz without making my hair look or feel greasy. It actually feels healthier with the serum. I can actually let my hair air dry, and I don’t look like a 🧙 witch!! This is now my go-to. I give it 10 stars!! I’ve spent so much money on expensive products and am so happy to have found an affordable one that actually WORKS better than luxury brands." —Miz_Tza Get it from Amazon for $19.99 (also available in six other styles). By the way, this versatile gem works on anything from cooking pans to bathroom tile to furniture and more! It's also the perfect alternative to pricey paint jobs and replacing cookware. Check out a TikTok of the cleaning paste in action. Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman Get it from Amazon for $5.97 (also available with a scrubber). Check out this TikTok of the foundation in action. Promising reviews: "Rare Beauty honestly never disappoints! I'm always worried and hesitant to switch foundations, because of them breaking out my skin and the coverage. This baby does it all! 3-IN-1 primes, covers, and sets all in a lockable package! One pump is the perfect amount for a buildable coverage. It didn't budge all day long in 90-degree Texas humidity, which is pretty impressive! The shades seem to run light, so definitely try in store if possible." —LaLaTob "I’m honestly so impressed with this foundation — it really lives up to being self-priming and self-setting because it goes on so smoothly and doesn’t need much prep at all. The coverage is buildable but still looks super natural with that soft matte finish that blurs everything without looking heavy. It feels completely weightless on my skin, like I’m not even wearing foundation, which I love for everyday looks. The pump is also amazing because it gives you the perfect amount of product and locks, so it’s not messy at all. Overall, it’s such a staple product for me, and I’m obsessed." —beca676767 Get it from Sephora for $38 (available in 48 shades). Check out a TikTok of the neck cream in action. Promising review: "I never usually review products, but this neck cream plus the roller balls is absolutely amazing. I have already recommended this to so many people, and I absolutely swear by it. Not only does it feel amazing, but I’ve only been using it for about a week and am seeing a difference in my neck lines and jawline! Highly recommend this product, a little goes a long way!" —Tami Cannon Get it from Amazon for $18.99+ (available in three sizes). Check out a TikTok of the magic eraser in action. Promising review: "From cleaning walls to shoes, Mr. Clean Magic Eraser never ceases to amaze! I love this extra-thick one for extra dirty jobs, and it really does the job! Keeps the soles of my shoes white. Takes away scuff marks in an instant. It’s soft, and the texture is just right. Love these things! I always keep one around the house!" —Margaux Check out a TikTok of the travel duffel in action. Promising review: "I love this bag. It’s super spacious and has great compartments that make it easy to stay organized. The bottom section for shoes is really convenient and keeps everything separate. It’s also lightweight but still feels very sturdy and well-made. The sleeve that slides over a suitcase handle makes traveling through the airport so much easier. Overall, it’s a great travel bag that looks nice and is really practical. Definitely worth it." —Valerie C. Get it from Béis for $88.50+ (originally $118; available in three colors). Check out this TikTok of the lip balms in action. Promising review: "I have so many Summer Fridays lip balms, and out of all the ones I have tried, the strawberry soft serve is my favorite. The smell is light and pleasant, and I adore the soft pink tint. I also love the birthday cake; it is great for a fun shimmery shade." —lillianadell Promising review: "A great lip feel and just the right amount of color. Stayed on longer than I expected, and my lips felt hydrated and moisturized. Easy, smooth application, and the color I chose looks like my natural color, just highlighted. No clumps or drying out. If you aren’t a lipstick girl and live for regular ChapStick, but want to wear a bit of color easily, I feel like this is a great place to start." —Michael Buchanan Get it from Amazon for $6.97 (available in 10 colors). Check out a TikTok of the allergen spray in action. Promising review: "I’m genuinely impressed with how effective this is. The spray has a light, pleasant scent that isn’t overpowering, which is perfect for everyday use, especially in the evening. It helps noticeably reduce common allergens like dust, pet dander, and pollen, making the air feel fresher and cleaner almost instantly. I also appreciate that it’s developed with allergists, which gives extra confidence in its safety and reliability. The packaging is convenient and easy to use, and a little goes a long way. Overall, it’s a great addition to my home routine, especially for maintaining a comfortable, allergy-friendly environment." —Andrey Get it from Amazon for $5.94 (also available as a two-pack). Check out a TikTok of the taming wand in action. Promising review: "This is the best scent I’ve ever smelled. Not only that, but the product itself is also amazing. It does a great job at taming my baby hair and reducing frizz. If you’re looking to buy something, get it in this scent because it’s amazing." —ziasherwa Get it from Sephora for $20 (available in three scents). Check out a TikTok of the concealer in action. Promising review: "I tried this in a different color and immediately ordered my proper color, because the formula feels so nice. I’m very pale and was able to find a shade that matches my skin tone. The concealer is creamy and easy to spread. I have very fine lines under my eyes and this does not settle into them and make them more noticeable. It does a fabulous job of hiding my dark under eye circles. It stays in place throughout the day. I don’t even need to use much to give me full coverage. I haven’t needed to layer it either. I just wear this on my problem areas (under eyes, and to cover redness on sides of nose and chin) and it covers and blend out like a dream. I have used a ton of brands (most purchased at Sephora) throughout the years and this product sticks out in how well it’s worked on me. I was using a Lancôme concealer, prior to switching to this one. This one has better coverage. I’m really happy with this stuff." —JM Get it from Amazon for $36 (available in 33 shades). Check out a TikTok of the Prepara Salad Pod in action. Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also, the dressing at the top makes mixing salad so easy." —Adrienne Williams Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the collagen sunscreen in action. Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry Check out a TikTok of the silk glaze in action. Promising review: "This smoothing serum spray made my hair smooth, shiny and frizz free for the whole day! After I showered, I sprayed this over my hair and blow dried like I usually would. I used a round brush and noticed it make my hair feel thicker, but still left it super smooth and silky feeling. I slept with my silk bonnet to lengthen the effects and it lasted about three days until I had to wash my hair again! Overall impressed with product and excited to keep using it on my hair!" —Monica Get it from Ulta for $34 and shop the entire new styling collection here. And bonus! It also comes with a spatula with a stainless steel head, silicone grip, and a built-in rest. Check out a TikTok of the Titanium Always Pan Pro in action. Promising review: "I wondered if this was just agressive marketing but took the risk and purchased the Titanium Always Pan Pro. So glad I did as it didn't disappoint. Been using it daily now for four months and nothing sticks. It easily cleans up and still looks brand new. All the advertising claims are 100% accurate." —Tim F. Get a standard size pan from Amazon and Our Place for $179 (also available in a Mini and Large size and different knob/handle finishes). Check out a TikTok of the Swiffer kit in action. Promising review: "This product is a miracle!!! I am so, so glad to find this product. I have been using a broom to sweep this laminate/wood floor and the broom sucks. Lint sticks to bristles, stuff gets left behind, washing the broom cleans the bathtub but the same mess happens all over again picking up nothing. SOOOOO, this Swiffer product actually works. I can sweep/dust the floor and its clean of all particles including everything and then I just toss the sweeping cloth. AND with a wet cloth I can mop this floor. This product is wonderful because the actual sweeper holder comes in the kit. Nothing extra to buy until I need more cloths. THANK YOU!!!" —SalArtist Check out a TikTok of the face balm in action. Promising review: "Lightweight, hydrating, and gives a natural glow. Perfect for everyday wear when you want sheer coverage that still looks like skin. Great packaging and easy application." —Nakeya Get it from Ulta for $34 (available in 15 shades). Plus, this won't bleach your sheets or your clothes like other acne treatments. Check out a TikTok of the acne-banishing body spray in action. Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa Check out a TikTok of the Ninja Slushi XL in action. Promising review: "My family LOVES this drink machine. There are so many things you can make with it. We’ve made piña coladas and chocolate milkshakes so far. It’s so easy to use. Just pour the ingredients in and turn it on. There is even an auto sense feature that takes all the guesswork out. No ice needed!! It’s loud but not too loud. We have it on and can still watch TV without having to turn the volume up. I love the different colors you can choose from. The product is heavy but definitely portable. We brought it to a friend’s house with no issues. It appears very durable and the design is great. Very easy to clean and does have a self clean feature." —James L. Get it from Amazon for $349.99 (also available in a bigger size). Oh, and you can choose from a variety of gorgeous matte, metallic, and sprkly shades! Check out a TikTok of the eyeshadow stick in action. Promising review: "As a newborn's mom, I do not have much time to apply makeup on. But this eyeshadow stick makes it so easy to apply and the pigmentation is so nice. Definitely was able to apply it very smoothly and very quickly and get back to my baby. Also lasted all night without fading at all!" —Jess Get it from Amazon and Ulta for $27.20+ (available in 26 shades). Designed for ages 1–9+, Toniebox 2 is built to last with hundreds of Tonies and Tonieplay games to choose from! It's also available in themed bundles like Disney Princess, Disney Pixar, Paw Patrol, and Favorite Songs as well as "play" bundles like Winnie the Pooh and Lalalinos. Check out a TikTok of the audio player in action. Promising reviews: "My one year old niece is OBSESSED with her Tonies box, she absolutely loves it. She is able to put the characters on and take them off all by herself. The battery last forever and the volume is really good. This is the perfect gift for a toddler!" —Kathryn "We love!!! It’s super easy to work and has an app to go with it for parental controls. The set up was a breeze and our kiddo loves to play with his Tonies for a screen-free entertainment! It’s easy to move around the house or take on the go. It’s great for under one year and can change to games and books as they grow with it! The battery lasts long enough that we don’t see an issue with it. We’d definitely buy one again!" —ajb1234 Get it from Amazon for $139.99 (available in five colors). Check out a TikTok of the odor-eliminating gel crystals in action. They're also available in a "tropical shore" scent and "lavender vanilla" scent. You can also try their new odor-eliminating cleaner! Promising review: "I purchased this product because our master bedroom seems to develop a stubborn smell from pets, kids, and dirty laundry. Other products have not done a good of getting rid of the smell and keeping it gone. I liked the idea of something I could just place somewhere in the room to passively keep the smell to a minimum. I picked the fresh breeze scent as I don’t really want to replace the bad smell with a different perfume-y smell. The product is quite easy to use — there’s an inner seal you must remove, but then you just put the container in the room. The jar has been in the bedroom now for four days. We opened our windows the other day to help air things out — this normally only works for a day, but with the Zep jar, the room odor is all but eliminated. I’m actually quite surprised. Odor eliminating products can be hit or miss, so I’m glad this one is a hit." —Doug * TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg * Trending Beauty Products That *Actually* Do What They Promise * "Sometimes TikTok Doesn't Lie": 30 Products Reviewers Found On TikTok That Are *Actually* Worth The Hype * I Have A Billion Cool Products Saved On TikTok, So Here Are 33 I Just Have To Share With You Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.