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35 Purchases So Smart, You’ll Feel Like The Shopping Version Of Einstein
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. You’ll want to pat yourself on the back after hitting *add to cart*. Promising review: "For anyone with long hair, drainage clogging in the shower is a pain. So THANKS to whoever thought of such a simple but clever solution. They stick perfectly and the glue lasts like three weeks. It literally does not let a hair pass, and it's just so easy to place and remove. I wish I had known about this product before! A must-buy." —MER Get a 25-pack from Amazon for $11.99 (also available in a 50-pack and 100-pack). Promising review: "I clean for a living, so using these on the job as well as my home makes life much easier, and I can feel better about not being so wasteful. I use them for drying my hands, cleaning the countertops, and as a reusable Swiffer pad for floors. What I do is mark each one with a Sharpie. My first initial for hands and face at home, 'C' for cleaning counters and 'F' for floor. What I love about these the most is they dry a lot quicker than regular towels and washing them is super easy. Dirt and grime tends to just rinse right out. Even on the mop pads. It's incredible. Now I don't have to waste money buying the Swiffer refills. These are different to use but it's worth figuring out what works for you!! A must buy for eco-friendly cleaning!" —Joyce Get a roll of 20 sheets from Amazon for $9.99. Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slight sticky residue behind, but I think overall it is amazing. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi Get it from Amazon for $19.90 (also available in two other styles). Promising review: "I absolutely love this product. Now I’m able to light candles where the candle wax has melted down, and it’s hard to reach inside the jar. I also love the fact that you charge this with a USB cable, and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I’ve only had to charge it once since I purchased it. I Very durable and a great value for the price. I definitely recommend this." —Cassandra S. "Another product I got from TikTok. It’s a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently." —Nijada Get it from Amazon for $15.99 (available in five colors and in two packs). BuzzFeed writer Mallory Mower has this and says: "Finding this cup makes me feel *very in* the know, and I can't believe it's not yet a classic infant cup. Because it's absolute Glinda the Good Witch witchcraft. We originally got our baby an infant cup with a straw, but she was more interested in playing with the lid and would rarely drink from it. The day we got this she caught on instantly — her bottles were gone the same week with no tears and a healthily hydrated baby! I love that it gives her the confidence to drink from regular cups and water bottles because she now knows how to gulp. Plus, I can just throw this in a bag and go — no drips, ever! This has made our life SO easy." Promising review: "I have several colors of this cup, and they are the best sippy cups for toddlers. I love that they don't spill, and they come in fun colors and designs. They're also easy to wash. I'll definitely be buying more colors!" —Liane This works for both indoor and outdoor plants. Promising review: "I have deck rail flower boxes and they get full sun most of the day. I filled in the drain holes to hold more water and added these to the soil. Both made a huge difference in the quality of life for the plants. They were and still are gorgeous even if I couldn't water every day. I do have to admit I used more per planter than the recommended amount." —Pattijwr Get it from Amazon for $12.99 (also available in multipacks). Londontown is a small business that sells creative nail products. Promising review: "Londontown has become my new favorite brand. Their products really work and my nails are much better for it. After spending all the time doing a manicure, occasionally you get a smudge. NOW you can easily fix that little area, NO PROBLEM. I'm going to always buy their products, I'm hooked." —Jolie You can reuse one tracker for up to 12 refills, or just keep it on one bottle and refill the bottle. Promising review: "Love these! FINALLY a way I can keep track of whether I took my pills (morning and/or evening). Whoever thought of these was a genius! I gave some to my brother as well. :)" —reader1 Get a pack of five from Amazon for $19.99 (available in three colors). Check out a TikTok of the Sqeezy in action. Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.99. Check out a TikTok of Gold Bond in action. Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang See BuzzFeed's full write-up of these sticky notes. Promising review: "I purchased these for my day planner but use them for so many other things. These stick well and are in six bright colors. They come in a little book-like case that helps keep them clean and protected when not in use. They are easy to peel and stick and then remove again as necessary. They do not damage books or papers at all. I use these for my day planner, noting recipes in cookbooks, taking notes in various craft books, and taking notes on important documents so I remember what I need to do with them later. I will be buying these again when I run out." —Sarah Lee Get a pack of 60 from Amazon for $7.65 (also available in multipacks). This tool also helps soften skin by gently exfoliating as you use it! Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko Get a set of three from Amazon for $5.67 (also available in a nine-pack). You can throw these in your watering can or any standing water in your backyard. They contain BTI, a bacteria toxic to mosquito larvae. The treatment lasts up to a month and treats 100 square feet of surface water. Promising review: "So far, this is the best method I have found to rid your houseplants of pesky flies, gnats, and other unwelcome guests. I keep half a dunk in my watering can at all times. When it dissolves (usually after a couple of months), I replace it with another. Works great on the houseplants. I tried a lot of other stuff first, and nothing compared." —Joshua J. Homemaker Check out a TikTok of the plug-in fly trap in action. Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. Get it from Amazon for $14.97 (also available as a two-pack). Other perks of the Pro2 Deluxe: it can hold up to 25 hours of battery life, and it works in the car to connect your phone in case your car still has an old aux port stereo. It comes with a USB-C charging cable, travel pouch, keychain holder, quick-start guide, and a manual. Twelve South is a small business that has been creating innovative tech accessories since 2009. Promising review: "As a flight attendant, I am on a plane several times a week. I have seen many passengers with this product, and after hearing so many positive reviews from the passengers, I decided to purchase it for myself. This has been a wonderful purchase. It is good quality and very convenient for the plane entertainment system. Not only can it be used on the plane, but other applications as well. I do enjoy how easy it is to connect to my AirPods. This has been such a positive purchase, I am giving several of these for Christmas gifts." —Islandgirl Get it from Amazon for $49.99+ (available in three styles and four colors). Promising review: "I want to give it 10 stars. I ordered this and a couple of other fire safety items about three weeks ago, mainly to give my boys a homeschool project to learn about fire safety in our home. Today, my son was cooking bacon in the oven and as he was removing the tray a large amount of grease spilled, a moment later the oven was in flames. We didn't panic, and my daughter reached under the sink for the can and put out the flames in less than a minute. I honestly don't know what I would have done to put out a grease fire without it. Now I'm on a mission to make sure all my friends and neighbors have this in their kitchen. I feel like we could have lost everything in our home. I'm so grateful for this product." —Justine Promising review: "I love these. I put them on my keychain. They're small enough to fit in a small purse/clutch. Although it's small, you get a good amount of sprays out of them. Perfect for when you are on the go or need a quick pick-me-up." —Janay B. Get a pair from Amazon for $5.72 (also available in other pack sizes). Promising review: "Just used this product on a recent trip to Florida. I made sure to wash my skin before application, and it lasted about two days on my skin without coming off. When out of the sun or behind UV glass, like in a car, the spot turns clear. As soon as you step into the sun, it turns purple. If you use sunblock, it starts to become clear or semi-clear. After being on the beach and having gone into the water a few times, the spot started seeing purple, and I applied sunblock again. In a minute, the spot was clear again. So this is very effective In alerting me when to reapply." —RGTorque Get a pack of 16 from Amazon for $16.49. Stretchlace is a US-based small business that specializes in elastic shoelaces. Promising review: "I saw these on Shark Tank, so decided to try a pair. They are AMAZING! These are in shoes that I wear for workout classes that involve plenty of stepping and cardio... my shoes do not slip or feel loose at all, but stay as snug as if they had traditional shoelaces. No more loose shoestrings, no more tying, and untying. What a great invention! Hey you little kids with Velcro fasteners, move over! Grown-up laces are here!" —Leah Get them from Amazon for $10.99+ (available in 14 colors and in round laces). If you're wondering what oud is, think of the smell of fallen trees in the woods after a hard rain. Lulu Candles is a US-based small business that specializes in scented candles and perfumes. Promising review: "I was staying over at a friend's house and sitting next to her coffee table. She had this candle on the table and even though it wasn't lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume I would buy enough to last the rest of my life. I don't know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent. I even bought the shampoo and conditioner which I will probably use as more of a body wash and shaving cream but that is how desperate I am to get this scent on me!" —Melissa I. Get it from Amazon for $18+ (available in seven sizes, in gift box options, in packs of two, and in a variety of scents). Promising review: "Just drop this in your humidifier, and it keeps the water pretty darn mildew and mold-free. Super easy to use, no smell, and safe. I have already repurchased and given a few to other people as well." —Kristine Get a random color fish from Amazon for $5.98 (also available in a two-pack). Check out a TikTok of the Command spray bottle hangers in action. Promising review: "Love these! They have helped organize all my products underneath my kitchen sink. The Command hooks are strong and nothing has budged even with the weight of the spray bottles! Highly recommend." —Talayfor87 Get a set of two from Amazon for $9.44. Promising review: "New Orleans is apparently in the top 10 of cities with biting bugs/insects; however, you wouldn't notice if you bought this Thermacell. Give it a good 15 minutes to start up, then hang out outside and give it a try. In the past month (summertime), I've seen one mosquito, and it quickly flew away. That's it. It claims a 15-foot area of protection, but I think that might be a bit optimistic. I set it between my family on our back porch, and we're protected, but if any of us veer much beyond about 10 feet, the bugs will find you. It's still a testament to Thermacell's effectiveness. It works." —X8842 Get it from Amazon for $22.94+ (available in 10 colors and packs of two). Reviewers love this because it doesn't require you to "smart-enable" other parts of your home. Some also add it to their kitchen appliances like coffee brewers or kettles so they can start their cup of joe without getting out of bed. Promising review: "I recently purchased the SwitchBot Bot to control the light switch in my bedroom, and I'm incredibly impressed with its performance. Setting it up was a breeze — just a few simple steps and was able to connect it to my Bluetooth without any issues. The SwitchBot Bot works exactly as described. With just a tap on my phone, can easily turn my light switch on or off. It's incredibly convenient, especially for those times when you forget to turn off the lights before leaving a room." —Blossom Get it from Amazon for $24.65 (available in white and black). Promising review: "This is the definition of 'product you didn't know you needed because you didn't know it existed.' I was FOREVER pulling the wrong chain on our bedroom ceiling fan. (Want the light off? Oh no...now the fan's on high. Need to change the fan speed? Eek...now you're in the dark.) They're a much better quality than I expected. They're actually quite heavy-duty pull chains, and they add a bit of fun to the decor." —LHD Get them from Amazon for $5.88+ (available in three colors and two lengths). You can do the book in any order, but if you start from the beginning, you'll get the full story of Detective Logico. There are 100 puzzles total, ranging from Elementary level to impossible. Starting easy, you will find the suspect, location, and weapon. The next level, you will have to go through a puzzle of interrogation, as the suspects always tell the truth, but the murderer lies. You will then need to discover the motive. And when you've hit the impossible level, you will have to discover all four elements while dealing with a lying witness statement. And there's a logic grid puzzle helping you solve each case! Check out a TikTok of Murdle in action. The best part?? Once you finish "Murdling," you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books! Promising review: "The puzzles are a lot of fun, but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativity! You can Murdle solo or with friends. I look forward to future volumes, but this one will keep me busy for a while!" —Liz Gately Promising review: "Who knew that a person could be genuinely excited over, of all things, an ice tray? Well, I certainly am. This thing is incredible — so simple, but so genius. I have a rather large kitchen with no ice maker in the freezer, and it's a long walk from the sink to the freezer when you've got tremors and you're trying to delicately balance trays of water across the room with no incident. Long story short, I pretty much ended up with a bucket's worth of water on the floor every single time. These things, however, have changed all that. The seal is pretty much flawless, and it keeps the lid and the water inside sealed tight. You can carry this thing to your freezer upside down, at an angle, or balanced on your head for all I care. That water still isn't going to spill out. I ordered one tray to try it out and quickly bought several more. It may seem a bit pricey when you can get several cheap plastic trays at Walmart for a few bucks, but trust me — these things are worth every cent." —Matthew The brand recommends applying twice a day for best results. Read more about how Q10 benefits the skin from the National Library of Medicine. Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. Promising review: "Like you, when I first came across this, I was hesitant because of the price. It's a bit steep, I thought to myself. But then, after another night of bathtime with two towels on the ground to soak up the water my child had splashed all over, I took the plunge and bought it. And definitely worth it a million times over. My child LOVES the extra space for toys and I love the water staying in the tub. I definitely and highly suggest buying it. You won't be disappointed! Or your child!!" —Brianna Get it from Amazon for $59.95 (available in four colors). Promising review: "Both my husband with metal frames and my mother with plastic frames love these! My husband had a spot on his glasses with some numbers engraved that irritated the top of his ear. We thought this product would solve that problem, and it did, along with the slipping down his nose. They were instantly comfortable to wear. I decided to try them on my mother's glasses for the slipping problem and she was thrilled, too. No problems with catching on hair for either. Great idea that works!" —Nancy A. Get them from Amazon for $6.99 (available in three colors). This rope is sturdy enough for large dogs as it's built to hold up to 300 pounds! Just make sure you tie it to a strong tree trunk or pole that can withstand excessive weight. Promising review: "This is perfect for a high-energy dog who wants to play and loves tug of war and/or chewing. With a new baby and both of us working full time, we don’t always get to play as often or as long as our dog would like. It seems his energy never dies sometimes, haha. This gives him something to do and always a way to play without always needing us there. Not to mention our dog pulls hard, being that he’s a Siberian husky (it’s what he’s built to do: pull). This allows him to pull hard and rough." —Sierra R Get it from Amazon for $16.63 (available in three colors). Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. Promising review: "This is my first time ordering an oil-based cleanser anI'm’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle Get it from Amazon for $17.69 (also available in a mild version). This guy is powerful with 60,000 mAh capacity that can charge around three MacBook Airs or seven iPhone 14 Pros Maxes. Promising review: "This power bank is very, very good. It holds a charge for an incredibly long time, which is good since it's meant to be used in a situation where you may not have charged it for some time. We had power outages a few months after I bought this, and it saved my butt both times. It's very nice to be able to at least charge your phone, and the light on top is also fantastic for those situations. The screen is clear and easy to read, as well." —Jase Get it from Amazon for $146.90+ (available in two colors). It can be used on stainless steel, cast iron, solid surface, granite, acrylic, and vitreous china. Promising review: "I only WISH I had waited to use this until I could have taken a 'before' pic to go with the 'after' one of my 14-year-old sink. This cleaner is incredible. My cleaning person came on Wednesday, but the sink still looked dingy on Thursday with some persistent areas of discoloration and staining. It gets a lot of hard use. Now, five minutes following application of the product with a sponge, a bit of a scrub, and a quick rinse, it looks new. I’ve ordered this for both married kids for stocking stuffers. WORKS as promised. Not kidding. Wouldn’t have believed it if I hadn’t just done it myself and seen the eye-popping results. Quit reading reviews and BUY this stuff! (Read the cautions carefully regarding what kinds of surfaces are appropriate for use of the product and which ones to avoid, but on regular stainless steel sinks, it’s honestly perfect.)" —EdUK8 Get the 8.5-ounce size for $9.95 or the value size from Amazon for $26. Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Mariel Guzman is a resident writer on the Buzzfeed Shopping team whose love for shopping (and doomscrolling on TikTok) helps her curate lists of the most trending lifestyle, home, beauty, and fashion products.