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Proof you don’t need to spend a fortune to get stellar results.

Promising review: "I notoriously have never been super into lip products, but often felt like something was missing from my makeup looks. I saw someone recommend this in a tutorial and decided to give it a try and I’m in love. Now I never go without it! I have two in my purse at the moment." —jennax126

"Holy grail clean eyeliner. (I don’t use it for lips or cheeks). It is amazing. Can’t beat the price either." —kbert123

Get it from Sephora for $15 (available in six colors).

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Promising reviews: "I have oily skin and I get whiteheads. This product removes my white head and makes my skin so smooth. I love it" —Monderly

"I'm not gonna lie, I saw this on TikTok and jumped on the bandwagon! If you're debating if it's worth the hype, BUY IT!! IT'S WORTH IT!! I have always had one very large pore on my under-eye/cheek area next to my nose. I bought this hoping it would just help improve my overall skin journey and maaannnn...I will never use anything else! I do use the Anua Pore Control Cleansing Oil first and then use this cleanser after and have noticed a HUGE improvement! My extra-large pore has shrunk three times its size, and I've noticed it's helped pull extra gunk from the pores in my nose that I didn't even know was there! My skin feels so clean after using it!" —Molly Martinez

Promising review: "I have never tried any of Sonia Kashuk's products but I decided to grab it and it is so soft! The softest sponge I have ever used, it doesn't soak up a lot of product either. When damp it gets so huge, and I love it because it covers so much surface space. It's so much better than the $20 Beauty Blender." —Kris

Promising review: "I always am looking for a purple eye liner and this is the best I have found. Great color, application and lasts all day. I would highly recommend it!" —Lee Ann

"Such exceptional value for a very low cost compared to prestige brands. I have used many brands over the years: Urban Decay, Lancome, Clinique, and Christian Dior. I will never go back to those brands. First, not having to sharpen these ULTA eyeliner pencils is a big plus. Second, this eyeliner glides on without tugging or pulling on my eyelid. Third, phenomenal color selection to experiment and play with is a lot of fun. And lastly, the great price allows me to try an assortment of colors. Give them a try. You will not be disappointed." —LorDee

Get it from Ulta for $9.50 (available in 18 colors).

These are 100% USDA-certified biobased, meaning they're made entirely from plant-based materials and better for the environment than your regular disposable wipes.

Promising review: "These towels are great. Look no further if you are looking for absorbency, durability, and skin sensitivity in a facial towel. I have rosacea; therefore, I must be careful about what I use on my face. These towels are the best. No breakouts from usage. I highly recommend these towels!" —Terri

Promising review: "My favorite brow pencil! It stands out above name brand pencils and love this color! Long lasting and the best!" —Bbasker

"I love this eye brow pencil.  It comes in so many shades to give a perfect match, goes on easy and is thin to mimic actual hairs.  Best of all, it's affordable.  They often have Sephora line 20%–30% off, and that is when I stock up.   Also has a spooly brush on opposite end." —facepaintingmama

Get it from Sephora for $16 (available in 12 shades).

Promising review: "I’m not typically much of a lip gloss-wearer, but I impulse bought this on my birthday, and it is my new favorite thing. The smell is DELICIOUS. It is a luxurious and moisturizing feeling on your lips, it feels like the world’s best lip balm but looks much chicer. Dresses up your face beautifully (it can be fairly sheer and subtle or layered for more color impact) but is just a sensory delight. What a treat!" —pascale

Get it from Sephora for $26 (available in nine high-shine finish shades and six shimmer finish shades).

Promising review: "These are expensive for the amount you get but it's totally worth the money. I put one on my lip while I had lipstick on, and after I ate it stayed on, as well as the other one. Even after touching them and moving them, they do not budge, and they're so easy to apply. If you're looking for gems you're gonna wear for a long time, go with these! I got the iridescent pearls and they're gorgeous!" —Raina

Get a 72-pack from Ulta for $10.50 (originally $14.50; available in six colors).

Promising review: "I kept seeing this product on social media and finally decided to try it. I use this twice daily, and it’s been a couple of weeks, and I noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing and gentle on my skin (I have extremely sensitive skin). It has no strong smell, and the cottons are soft and do not cause any breakouts! It’s great for the value, and I’ll be repurchasing these." —Ee El

Get a 70-pack from Amazon for $18.90 (also available in six other formulas).

This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

Promising reviews: "This has been the most moisturizing product I've tried. It feels thick but not clumpy or particularly sticky. My lips always feel better after the product finally comes off. It lasts about four hours daily (with eating and drinking water). I don't have to continually reapply; I typically use this once during the day, and won't apply something else until I go to bed." —BlondieLW1821

"I didn't want to believe this was worth the price tag, but unfortunately, this is the best lip balm/gloss/treatment on the market. A drastic difference in lip hydration and softness basically immediately." —ellies00

Get it from Sephora for $23 (available in six high-shine finish shades and two shimmer finish shades).

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $9.99+ (available in six sizes and various multipacks).

The product contains olive-derived squalane which helps to lock in moisture, and rosehip seed oil, which is rich in antioxidants, to visibly brighten and moisturize skin. It's silicone-, fragrance-, and cruelty free.

Promising review: "I am soooo in love with this product!! It makes your skin glow and feels so smooth! Anytime I don’t want to wear a full face of makeup, I put this on with some moisturizer and it makes my skin GLOW! I will be using this for the rest of my life, lol." —natalieejp

Get it from Sephora for $29 (available in four shades and mini sizes).

Promising review: "I’ve tried my fair share of hyaluronic acid, and this one has got to be in my top three. I absolutely love how moisturizing it is and the way it leaves your skin! You will 100% notice a difference immediately after use but with consistency, use twice a day after cleansing your face and before adding your moisturizer, your skin will look brand new and people will notice! So very happy that I discovered this brand! My skin glows radiantly after I apply this and it pairs well with my moisturizer." —Jolie

Promising review: "I got this before checking out because I liked the color and did not realize it was long wear. It lasted after eating and drinking unlike some lipstains I've tried. 10/10." —Jess

Get it from Ulta for $13 (available in 10 shades).

Promising review: "This serum works wonders on my skin. I had slight hyperpigmentation on my face, and I do have acne scars; my skin looked dull and lacked moisture. After I applied this serum every day in the morning, my skin looks so much better than before. My pigmentation is reduced; my skin looks fresh and moisturized. I am very happy with my purchase, and I highly recommend this to buy." —Kavita

Get it from Amazon for $21.99+ (available in two sizes).

Promising review: "Okay, picture this: You're getting ready for a night out, and you want that perfect rosy glow without looking like you just ran a marathon. Enter this liquid blush in 'Love Cake' — your new go-to for cheeks that scream 'I woke up like this!' The applicator is like a magic wand for your face, effortlessly gliding on for a flawless finish every time. And can we talk about the blendability? It's like the blush gods themselves sprinkled a little magic into this formula. It's cute on just about every skin tone, giving you that perfect flushed look without veering into clown territory. And the best part? It's wildly affordable! Like, 'treat yourself to a latte and still have enough left over for this blush' kind of affordable. Oh, and did I mention a little goes a long way? Seriously, you only need the tiniest dab to achieve that nice glow, making it a total steal in terms of value for money. This is a must-have for your beauty arsenal. Trust me, your cheeks will thank you later!" —karatdevlin

Get it from Amazon for $6.99 (available in 23 shades).

Promising reviews: "This is my favorite foundation. It covers up everything I need it to cover up while still looking natural. Who needs to spend $40 on foundation when you could get Milani. Save your money girl, and go buy another eyeshadow palette." —Brandy

"I absolutely love this foundation! It blends effortlessly, feels lightweight on the skin, and gives a flawless finish without looking cakey. It stayed on all day — even through heat and humidity — and didn’t oxidize. Great for sensitive skin, too! I’d definitely buy it again." —Mon A

Get it from Amazon for $10.49 (available in 39 shades).

Promising review: "I discovered this shampoo on a trip to Australia. I've tried many curly hair shampoos and many don't do as described on the label. This one does a good job for my fine curly hair. I was extremely happy to see Walmart carried it when I got home! It's a creamy shampoo that lathers really well. It doesn't leave my hair greasy in a day or two." —OnAledge

"This shampoo smells amazing, leaves my hair soft and shiny lathers up nicely and it's easy to rinse. I have curly hair and my curls never been this bouncy." —phx25

Get it from Walmart for $6.97 (available in five scents).

Read our review of the Maybelline Dream Fresh BB Cream (#5 on the list)!

Promising review: "This is the gold standard of BB creams for me. It has a mild scent, a great color match, and gives the skin a healthy, natural glow. It absorbs quickly and doesn’t look tacky. The coverage is light to medium, as expected, and it provides good hydration. It’s super easy to use, so I recommend it to anyone who wants a simple, effortless look and wants to save time in their morning routine." —Evelyn

Get it from Amazon for $7.99 (available in five shades).

Promising review: "This stuff is incredible! Leaves my skin looking smooth and dewy! In love! I've been recommending it to all of my friends and will be buying again!" —Jaunty

"It covers like a foundation without the clogged up, thick, cakey feel. Couldn't believe how well it matched my tan skin. Everything I have come across is too warm and oxidizes orange. NOT THIS!" —Risa

Get it from Ulta for $19.99 (available in 14 shades).

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

Get it from Amazon for $4.97 (available in four shades).

For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess Mascara review!

Promising reviews: "The color looks intimidating at first, but it blends very well into my cheeks and looks very natural. I usually do two dots on each cheek since it is very pigmented, and I apply it evenly with a brush. I have sensitive skin, so I am happy this product does not make me break out. It’s part of my every day look now!" —sw3etn0vember

"I love this blush! I have had mine for almost six months now, and it's a staple in my routine! I'm also convinced that this blush will never run out, lol." —4makeuplover4

Get it from Sephora for $25 (available in 11 radiant finishes, four matte finishes, and mini sizes).

One side is a winged stamp and the other side is a regular eyeliner pen.

Promising review: "I’ve been using this winged eyeliner stamp for at least five years, and I’ve lost count of how many times I’ve rebought it (seven? eight? a lot). I always get the 12mm vintage black, and nothing else I’ve tried compares — other stamps smudge the second you blink. This one? Stays put, even with my hooded eyes and 4:30 a.m. work face. I stamp it at just the right angle to fake looking awake, then follow it with eyeliner paste and a brush to fill it out. The other end of the pen works fine, but it’s shinier than I like, so I skip it.

Does it smudge? Only if I rub my eyes like I’m trying to summon the void. It survives sweat, long shifts, and my chaotic mornings. The only 'issues' I’ve had: if I’m not careful, the cap can slice off the tip of the wing when I put it back on (annoying, but fixable), and the words rub off the pen so I have to guess which end I’m opening. I’ve got extras in my car, my tool bag, my bathroom — you name it. Just don’t leave them in the sun, or they dry out faster than my patience at 4 a.m. Honestly? Best hack I’ve ever found. People think I freehand this masterpiece every day. Let them.

Edit: I've ordered it nine times since 2019. Talk about dedication." —Mandi White

Get a two-pack from Amazon for $17.99 (available in three sizes).

Promising review: "These are so blendable, have great pigment and no fall out. As good as high-end and the one pale shimmer is not glittery. I'm going to get more pallets." —Walmart customer

Get it from Walmart for $9.98 (available in three color combos).

Promising review: "I have gone through over five tubes of this and keep buying more. I wear one of two colors every single day and it defines my lips and adds color that lasts all through the work day. If Ulta ever discontinued this product I would be HEARTBROKEN. You can build it up to make it bold and wearable (not full coverage tho) but I usually leave it on to soak in and wipe off excess. It provides natural looking color that doesn't budge." —Nikki P

Get it from Ulta for $11.50 (available in six shades).

Promising review: "Okay, can we just talk about how Juvia’s Place never misses? This Dark to Deep Bronzer Duo is giving rich auntie vibes in the best way. The pigmentation? Ridiculous (in a good way). A little goes a long way, so you’re definitely getting your money’s worth.

The two shades in the duo are perfect — one for that soft, everyday warmth and the other for when I’m trying to serve cheekbone drama. And blend? Like butter, baby. Smooth, no patchiness, and buildable if you want to go full snatched.

Honestly, I don’t even contour every day but this bronzer has me out here doing full beat face just to go to Target. Highly recommend if you love a warm, melty bronze that actually shows up on deeper skin tones. She’s THAT girl." —siantta Louissaint

Get it from Amazon for $19.20 (available in five shades).

Check out a BuzzFeeder's full review of Glossier's Cloud Paint!

Promising review: "I got this to make my before-school makeup routine quicker, and it's amazingly easy to apply. It took me a couple of tries to get the amount perfect, I kept over blending it. I would recommend this to anyone, it is one of the best makeup products I've ever bought. I got Dusk and was worried it would be too dark or bring out my redness, but it blends so seamlessly. I love the size, it makes it so convenient for travel." —Travel_addict

Get it from Glossier for $24 (available in 10 blush shades and five bronzer shades).

Promising review: "This eyebrow sculpt gel has completely elevated my brow game! The formula provides just the right amount of hold to keep my brows in place all day without feeling stiff or crunchy. It shapes and defines beautifully while still looking natural.

The brush makes application super easy and precise, allowing me to sculpt and lift my brows exactly how I like them. I also love that it doesn’t flake or smudge, even in humid weather." —VP

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

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Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

Reviews for this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Yi Yang is a freelancer and former associate editor who’s been contributing to BuzzFeed Shopping for eight years, as someone who’s been obsessed with shopping since her mom first unleashed her into a mall — and she’s been chasing the perfect find ever since.