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The Sanderson sisters are definitely up to something, because these teeth whitening pen results are giving magic for sure.

Promising reviews: "I have acne-prone skin that is on the combo to oily side with large pores, and this stuff has truly been a lifesaver! I really appreciate the short ingredient list and the fact that this product is fragrance-free! I use this after cleansing and apply about five drops on a cotton round both morning and night. I then follow up with a retinol serum, moisturizer, and SPF. Since I have started using this product (FIVE DAYS AGO) my skin is soft and glowing, my acne is clearing up, and my pores actually look smaller!! Like, this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go, your skin will thank you!" —Philena

"Yes, I bought this after a dermatologist on TikTok recommended it. I use it every other day and my skin looks better. Less redness, fewer blemishes, and pores aren’t as noticeable. I feel better when I look in the mirror. It’s simple to use and delivers great results." —Mars702

Get it from Amazon for $15+ (available in two sizes and in a duo). 

Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

"It's not just a TikTok fad, it really works! You MUST blow-dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts 1–2 showers without the need for reapplication. No scent!" —Shay Rooney

Get it from Amazon for $14+ (available in two sizes).

And check out this version for curly hair!

Promising reviews: "Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth) and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white'. I'm a smoker/tea drinker/coffee drinker too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever works...LOL. Well boy oh boy, this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" —Lisa Edwards

"I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $15.25 (also available in single-, and four-packs).

You'll get one lip plumper and one minty lip sleeping mask.

Promising reviews: "I loved this stuff; it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.98+ (available in two styles).

Promising reviews: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly; my chin area is especially bad. I used one of the first nights I received them. It's acne sorcery. I honestly could not believe it worked. The pimple was gone overnight, and a flat surface remained. I do not know how they make this pimple magic work, but I am sold and have literally texted everyone in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L.

"Such a great product! I heard about it on TikTok and had to try it. I leave them on when I sleep, and the blemish is smaller and smoother when I take it off. Obsessed." —Renee K.

Get a 36-pack from Amazon for $12.99 (also available in a 72- and 75-count, and in a two-pack).

Promising reviews: "I LOVE this stuff. My everyday makeup is literally just this undereye concealer, mascara, and ChapStick. I work 12+ hour nightshifts, so under-eye concealer is a MUST. I am literally always tired, and my dark circles never seem to go away, but this magical makeup makes me look so much less like a zombie. I don't know what I would do without this concealer. Do yourself a favor and try it!" —gustavo

"I used to not use concealer, but I decided I wanted to and had heard a lot about this product on TikTok. When I got it, I immediately put it on and was amazed at how well it matched my skin tone. Maybe that was just luck, but still. The point is I can barely even see my dark circles when I put this on, and that’s saying something." —Elizabeth

Get it from Amazon for $9.98+ (available in 24 shades).

Promising reviews: "My hair had so much breakage from coloring it so much over the years and I was on the verge of completely shaving it. I saw one of God’s favorites on TikTok with the hair of a goddess suggest this stuff. All I can say is, wow! This cream must have been dropped from Heaven because it has saved my fried hair. Worth every penny, with this stuff, you too can be one of God’s favorites." —Kirstin

"I have used this product three times so far and have noticed a significant difference in my hair. I had my hair colored and experienced dryness and breakage. This product was recommended by a YouTuber, so I gave it a try and am pleased. Initially, I used it every three to four days and will now use every seven days. I feel this product has made a huge difference with shedding, tangles, dryness, and breakage. I finally found something that works for my coily, 4c hair." —Tasha

Get it from Amazon for $34 (available in two styles and sizes).

And check out our full review of Olaplex No. 3 here.

Promising reviews: "For once, an inexpensive product is not just good for the price. It’s a fantastic product, and it’s surprising that it is so cheap! A lot of high-end-makeup-only users are going to miss out on a fantastic primer because who would dream it could possibly cost $5? For me, Poreless Putty actually performs better than a certain $52 primer to which it is VERY similar. Poreless Putty’s peachy tint is perfect for evening out my olive skin, and the remarkably lightweight, silky texture blurs like nothing else I’ve ever tried. It’s texture almost feels magical because it’s so smooth, and it becomes 'one' with skin instantly. I usually use Estée Lauder Double Wear foundation, and this primer makes it look even smoother for longer. The two products make my skin look much younger, supple, and toned." —ShaniAZ

"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it, and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job!" —Binnyx1

I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte, and KEEP me matte. I've tried so many setting powders, and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, it's that good. Patrick, I could kiss you for crafting this magical powder. *OH!* and BTW, I am a brown-skinned woman, and the translucent, ultra peach, sweet honey, and ultra pink shades all work perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!

One/Size is a queer, Filipino-owned business founded by makeup guru Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising reviews: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all, but this one for me is top tier. It didn’t necessarily dry out my skin, but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing; I’ve never been more in love with a setting powder!" —Kamoni

"I got the mini size because I'm not a big powder person. I have eczema and really sensitive skin, especially on my face so I've always sort of hated using powder. I saw this on TikTok when it first came out and saw that a lot of people with dry skin loved it so I decided to give it a try. It's literally so nice and leaves my dry skin looking smooth and seamless. This is the first powder that I actually use every single day. It keeps my makeup on and doesn't crease on my under-eyes and around my face." —LidiaR

Get it from Sephora for $19+ (available in two sizes and seven finishes).

Promising review: "So I saw this on TikTok, and as an esthetician, I’m all about skincare. I got the product today and wanted to test it out in the evening when my skin is most oily. Holy moly, what type of witchery is this? It literally absorbed my oily T-zone 🤯. I’m impressed. My skin type is combination, leaning toward the oilier side. This thing is like an oil blot, but made of volcanic stone. I love that we can take it apart to wash and reuse it. Def would recommend!" —Frances

Promising review: "Yes, TikTok made me buy it. But let me tell you...I've bought it again and again. Every few months I use this and there's no substitute. I tried a different brand once, I found it at DSW and the results were not the same. Anyway, if there's any chance I'll be in sandals, barefoot, or going to get a massage, I will use this to be sure no one has to see my nasty heels. The peeling process is kind of gross, yes, but it's got to go somewhere. Plus, be patient...let it peel naturally, with a little help each day by soaking your feet in water for a few minutes, as recommended, and then gently rubbing your feet. Absolutely love it." —Laurie

Get a pack of two from Amazon for $15.99+ (available in two scents and a four-pack).

Watch TikTok makeup guru Mikayla Nogueira review and apply these lashes here.

Promising review: "I am 25-years-old, and I don’t use false lashes mostly because I can’t figure out how to wear them without making them look awful. My hands shake a lot, and my eyes water a lot, so it’s difficult for me to wear lashes. I saw a TikTok video about these and decided to give it a shot. Although the smaller pieces were slightly difficult to manage, they stuck to the bond on my lashes with EASE! I love the way these look, and now I’m going to test how long they can really last. The box states that if you apply twice the amount of product, it could last about 10 days. We will see about that! 

Edit: I’ve tried a few times now, and these last me two to three days. (I also have watery eyes)." —Desi

Get it from Amazon for $12.50+ (available in 36-count and three-pack sizes).

And check out more lash styles on their Amazon storefront. They've got everything from natural to dramatic as heck.

Promising review: "Alright, glam squad, let's spill the tea on the KISS imPRESS Falsies False Eyelashes. These babies are like a magic wand for your lashes, giving you that fluttery, flirty look in no time.

First off, can we talk about the convenience factor? These aren't your grandma's falsies — no messy glue or fiddly application here. Just peel, stick, and slay. It's like magic, I tell ya. Plus, with 20 clusters in each pack, you've got enough to keep you batting those lashes for days.

But here's where it gets exciting — the natural look. These falsies are like your lashes, but better. The 12 mm length adds just the right amount of oomph without looking over-the-top. It's like your secret weapon for instant glam without the drama.

Now, let's talk staying power. These falsies aren't going anywhere, honey. Once you've got them on, they're locked and loaded for the long haul. No slipping, sliding, or peeling off halfway through the night. You can dance, laugh, and flutter your lashes with confidence.

But here's the real kicker — the versatility. These falsies aren't just for nights out on the town. Oh no, they're your go-to for any occasion. From brunch with the girls to that big presentation at work, these babies have got you covered. It's like having your own personal glam squad on standby.

In conclusion, the KISS imPRESS Falsies False Eyelashes are a game-changer. They're easy to use, natural-looking, and long-lasting. So, whether you're a falsie newbie or a seasoned pro, do yourself a favor and add these to your beauty arsenal. Trust me, your lashes will thank you!" —Colleen

Get them from Amazon for $15.17+ (available in three styles and in two-packs).

Throw these babies in the fridge or freezer so they're cold and it'll elevate the experience THAT much more.

Promising reviews: "I have been pining for a gua sha for months and I was finally able to get one! I opened this lovely box and there she was, just waiting to sculpt my jaw, chin, and neck. I plucked her from her resting place and with light pressure sculpted my jawline, chin, and neck BEFORE MY VERY EYES! Absolute magic. I will be gifting one of these incredible gifts to each and every person I love because they all also deserve to be beautifully sculpted." —Emily

"These tools changed my skincare! Of course I saw the gua sha on TikTok and had to buy it. The roller was a bonus. The shape of the gua sha was perfect, mine was not chipped or rough. I've only used it for two days and I can already notice more definition in my jawline. The roller is great! It's smooth, great for serums, and reduces puffiness under the eyes almost immediately (I store them both in my skincare fridge). I highly recommend!" —Destany & Mil

Get them from Amazon for $7.99+ (available in three colors).

Hey, hi, yes, that's me up there (right). This gloss is without a doubt my go-to. I have one in every purse I have. To say I can't live without it is an understatement (yes, I'm fully aware that I'm dramatic). I love this gloss and whenever IDK what lip to wear, this one always is my default. I have it in tons of colors, and it's so cheap, you seriously can't go wrong. Plus, THE it girl, Olandria Carthen, definitely said this gloss was the key to her lip combo.

Promising review: "TikTok made me buy this, and I am so glad I did. It feels so moisturizing, and the color fits my skin color so well. I could wear this all day; it lasts so well. Not tacky or too sticky. Will be buying more." —Shalyssa

Get it from Amazon for $5.97+ (available in various colors and in two-and three-packs).

Promising reviews: "I am so in love with this eye cream! Seriously, this stuff is amazing!!! I have used it for five days and already, the difference is noticeable. I got two hours of sleep last night and still, I look well-rested. That is nothing short of magic...like created by woodland fairies. The puffiness is gone and the discoloration is almost completely gone. I’m okay with my laugh lines. I’ve earned every one of them, and I’ve grown kind of attached to them. I love who I am, but I hate always looking like I still need sleep. This cream is worth the money and I will be putting this on automatic reorder as soon as I figure out how long it will take to go through a bottle. You use so little that I’m having trouble predicting how long it will take me to go through a bottle. Buy it and love it or don’t and miss out...it’s your call." —Cassandra

"Absolutely love this eye cream. I was looking for an eye cream and saw a video on TikTok and decided to give it a try. I have been using it for a couple of months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye, and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!" —SLRottweiler

Get it from Amazon for $15.99+ (available in two styles, three sizes, and in a two-pack).

Tower 28 is an LA-based, Asian woman-owned small biz that creates vegan and cruelty-free beauty products for all skin types.

Okay, sooo, my entire base routine the past few weeks has been solely this concealer (instead of foundation). I use it in different shades to conceal, brighten, and contour, and it works seamlessly and blends like a dream! I got three shades because IDK how to shade-match, but they all match different areas of my face, so it actually worked out perfectly. It covers my dark spots with ease and leaves me with a natural finish, which is honestly all I ever want. '10s across the board. 

Promising review: "I use this concealer instead of foundation. I apply little dots all over my face, blend, and it’s the PERFECT amount of coverage. Looks natural, with a somewhat dewy finish. Will purchase again!" —CarrieBonn

Get it from Amazon (available in 18 shades), Tower 28 (available in 28 shades), or Sephora (available in 28 shades) for $24.

Promising review: "In my younger teen years, I had CURLY hair, but as I hit my '20s and started highlighting my hair, somewhere along the way the curls became a very limp, wavy frizz. Thanks to TikTok, I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair, making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis

Get it from Amazon for $23.95+ (available in seven colors/designs).

*All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

Promising review: "I heard about this brand from TikTok and I decided to give it a try. I naturally have combination skin, but my skin tends to get stripped easily and dry throughout the day. I've tried the hyaluronic acid serum from The Ordinary and I don't have any complaints about it, but this Cosrx was by far so much better for me. I have really sensitive skin, so adding newer products to my routine scares me. I had no problems incorporating this stuff into my skincare, and I didn't get any bad reactions or breakouts from it at all. The texture is definitely slimy (but in a good way) and makes your skin feel so smooth and so glowy! After about two months of using it, my skin has much more of a glow to it and is less dry. It has already made my skin feel less tight than normal!! —Ana

Get it from Amazon for $19.66 (available in a two-pack).

Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen, then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge that comes with it; I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot, and I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

Get it from Amazon for $16.56+ (available in 20 shades).

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc.) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths, and neither really does a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't irritate it at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas. It would be way too harsh. I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." —Kat

Get it from Amazon for $10.99+ (available in seven colors). 

OOOOH! I have this, and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought. 

Promising reviews: "Best mascara I’ve ever used. My eyes are very sensitive, and this mascara doesn’t bother them at all. I can put it on at  6 a.m., and it won’t flake off into my eyes or smudge at all, even at 3 or 4 in the morning after a night out. I’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging, but I just woke up, and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara, and somehow, this magical mascara found some tiny, invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won’t be disappointed if you buy it." —Katie Hicks

"Recently removed my eyelash extensions, and it felt like my natural lashes were so so short because I’m used to how good the extensions look. Tried other mascaras, and they did nothing for the length. Finally tried this one because of TikTok, and HOLY COW! SO MUCH LENGTH! Buy it!!!" —Megan V.

Get it from Amazon for $10.82 (available in 11 shades and in a two-pack). 

Promising reviews: "This product is amazing. I saw it on TikTok, and it did not disappoint. This is literally the only product I've come across that actually works overnight! It's better than any acne patches or serums. I highly recommend!" —Diana Elizabeth Nunez

"This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So, I have mild hormonal acne due to my menstrual cycle, but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results, and I will buy another tube if my acne acts up again, but for now, I have clean and clear skin. Thanks, Differin!" —KARTHICK RAVI

Get it from Amazon for $13.48+ (available in three sizes).

Tower 28 is an LA-based, Asian woman-owned small biz that creates nontoxic, vegan, and cruelty-free beauty products for all skin types. 

Promising review: "I was unsure if Tower 28 was worth the hype (it is alllll over TikTok and Insta), so I bought the mini size of this first to test it out. I went back immediately to grab the full size! This will be a staple in my routine for sure. I have dry, breakout-prone skin, and this spray didn't irritate my skin at all." —harleyclancy

Get it from Sephora (available in three sizes), Amazon (available in three sizes and a two-pack), or Tower 28 (available in three sizes and a duo-pack) for $12+.

Promising review: "Does what it’s supposed to. I love it!! I just peel it off before walking out the door and it lasts about 3–4 days on average. I’ll definitely be reordering. I’m here because of TikTok, btw." —Jessica Watson

Get it from Amazon for $17.71 (available in two colors).

Blume is a women- and POC-owned small biz based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action. 

Promising review: "Will forever repurchase. As someone who deals with hormonal acne when PMS-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts." —Andrea P.  

Get a two-pack from Blume for $54 (available in other multipacks) or a single-pack from Amazon for $27.55+ (available in two sizes).

Promising review: "I found this item going viral on TikTok, and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend." —Chanel H

Get it from Amazon for $9.95+ (available in five shades and in a two-pack). 

The reviews used in this post have been edited for length and clarity.

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Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Jordan Grigsby is a freelancer and former BuzzFeed Shopping writer, who is a horror movie/show, Disney, Marvel, Halloween, and candle-obsessed ray of sunshine that loves glitter, pink, wine, traveling, all things beauty and fashion, and shopping, of course!