Despite a rocky season for digital assets, Michael Saylor is sweetening the deal for certain investors.

The Chairman of 'Strategy'—the world's largest corporate holder of Bitcoin—announced on social media this Sunday (March 1) that the company is boosting the monthly dividend for its "STRC" preferred stock.

Shareholders of the product, affectionately known as "Stretch," will see their dividend rate climb to 11.50% for March 2026. This is a step up from the previous month's 11.25%. Unlike traditional stocks that have a set "buy back" date, STRC is perpetual and features a variable yield that resets every month. This unique setup is designed to keep the stock trading near its $100 baseline value and help smooth out the bumps caused by market price swings.

Strategy (NASDAQ: MSTR) caught a strong tailwind on March 3, stock price jumping 6.2% following Saylor's announcement.

Related: Saylor calls Bitcoin a 'superpower,' urges U.S. to secure millions of BTC

The dividend hike is part of a much larger shift in how the company fuels its growth. During a February briefing, CEO Phong Le explained that the firm is moving away from selling common stock and leaning into preferred shares to fund its massive Bitcoin appetite.

The scale of this pivot is already significant. "Last year, Stretch and our perpetual preferreds raised $7 billion. That's 33% of the entire preferred market," Le noted. He signaled that this trend is only beginning, stating that "structure" will be a cornerstone product for the firm throughout the year as they transition their capital strategy.

While the company is changing its financial gears, it is also weathering a severe market storm. Bitcoin has shed over 23% of its value so far this year, and the broader digital asset sector is feeling the pinch. Strategy itself reported a staggering net loss of $12.4 billion for the final quarter of 2025.

This financial hit caused an immediate reaction on Wall Street, with share prices tumbling 13% to roughly $107 shortly after the report. It has been a long descent from the heights of November 2024, when the stock briefly touched $543. Today, the shares sit about 75% lower than that peak, closing last week at $129.50.

JPMorgan predicts massive shift by mid-year

'Rich Dad Poor Dad' author has blunt take on gold rally amid Iran war

Chinese banks freeze accounts over single words

Even with the market in a drawdown, Strategy refuses to slow down its accumulation of digital gold. The company recently celebrated its 100th acquisition of Bitcoin during the week of February 16.

By picking up an additional 592 BTC for roughly $39.8 million, the company pushed its total holdings to 717,722 BTC. Currently, Bitcoin is trading well below the company’s average purchase price of $76,020 per coin.

However, by leaning into specialized products like "Stretch" preferred shares, Saylor and his team appear committed to maintaining their position as the dominant player in the corporate crypto space.

Related: America’s most shorted stock is Wall Street’s Bitcoin machine

This story was originally published by TheStreet on Mar 3, 2026, where it first appeared in the MARKETS section. Add TheStreet as a Preferred Source by clicking here.