Achieved 120 basis points of restaurant-level margin expansion in 2025 by transitioning to a best-in-class operations model focused on labor deployment rather than labor cutting.

Improved guest experience and throughput by reducing average wait times from seven minutes in 2023 to under six minutes in 2025 through optimized scheduling.

Mitigated mid-teens beef inflation in the second half of 2025 by conducting the most comprehensive RFPs in company history to diversify the supplier base and foster competition.

Reduced average net build costs for new Shacks by approximately 20% to under $2 million through disciplined design simplification and value engineering.

Successfully expanded the brand's reach into non-traditional markets like Buffalo and Oklahoma City, proving the concept's viability outside historical Northeast strongholds.

Enhanced the culinary pipeline by implementing a stage-gate framework to ensure new items are operationally friendly while maintaining fine-dining quality standards.

Leveraged a targeted 1-3-5 in-app promotion strategy to drive a 50% increase in app downloads, creating a foundation for a future loyalty platform.

Plans to open 55 to 60 new company-operated Shacks in 2026, with a strategic shift toward markets outside the Northeast to diversify geographic risk.

Anticipates low single-digit inflation in food and paper costs for 2026, assuming supply chain savings offset continued mid-teens pressure in beef pricing.

Expects to achieve G&A leverage by 2027, with G&A expenses projected to grow at a lower rate than sales following current investments in marketing and digital infrastructure.

Aims for at least 50 basis points of annual restaurant-level profit margin expansion through continued operational discipline and supply chain efficiencies.

Scheduled launch of a new loyalty platform in late 2026 designed to deliver 'enlightened hospitality' and drive long-term guest retention.

The 53rd week in 2025 created a 250 basis point headwind to Q1 2026 total revenue due to the timing shift of high-volume holiday periods.

Inclement weather in the Northeast impacted the final six weeks of Q4 2025 and created an approximate 400 basis point headwind in January 2026.

Marketing spend is expected to remain elevated at 2% to 3% of revenue to build top-funnel awareness of the brand's 'We Really Cook' quality narrative.

Beef pricing remains a significant variable, representing approximately 30% of the food and paper basket with high market uncertainty.

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New fry hot holding equipment reduced fry-related guest complaints from over 30% to less than 10% of total complaints.

Management is developing an optimized kitchen standard for 2027 that will improve speed, accuracy, and team member satisfaction.

Labor improvements were driven by reducing overtime and aligning staffing with peak hours rather than reducing total headcount.

Management believes 50 basis points of annual margin expansion is sustainable even if beef costs remain volatile due to structural supply chain wins.

The promotion is a guest acquisition tool designed to lower the cost of acquiring app users compared to traditional marketing.

While the program creates some negative mix, the incremental traffic and long-term value of digital guests outweigh the margin trade-off.

2025 drive-thru openings are outperforming core designs in revenue, justifying higher build costs through superior cash-on-cash returns.

The drive-thru format is a key component of the strategy to maintain high AUVs while expanding into lower-cost real estate markets.

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